At Trizz Studio, I worked closely with Bulletproof and the Tate & Lyle team to create a series of seven 15-second idents, each transforming the brand's "&" symbol into a distinctive visual world.
Combining tabletop live-action effects, design-led CGI, and carefully choreographed practical techniques, we explored ideas such as science and nature, ingredients and solutions, and customers and consumers. Each film has its own identity while contributing to a cohesive brand narrative, turning the "&" into a powerful expression of connection and partnership.
Client: Tate & Lyle. Agency: Bulletproof. Production Company: Trizz Studio.
Client
Tate & Lyle
Category
Food Mix Media
Role
Creative Director & Mixed Media Artist
Gallery
