Beautyrest — Rethink

I led the art direction for "Rethink", a fully animated campaign created for Beautyrest by New York agency Badger & Winters and directed by Oriol Puig at Trizz.

Set beneath the sea, the film follows a hopeful turtle swimming through discarded plastic bottles, which transform into soft SEAQUAL® thread and, ultimately, the hero mattress. I developed the visual language and designed the CG vignettes around this transformation, helping communicate Beautyrest's commitment to using recycled ocean plastic in its products.